e-commerce

Sustainable Packaging: A Future 

Salvatore GranLeave a comment

In recent years, one of the biggest issues people talk about is the protection of the environment  and making sure that we work to make this better. It’s one of the primary trending topics in a lot of places, especially in packaging, with more and more customers asking for sustainable packaging ideas 

Gen Z and a lot of millennials are now growing more concerned, and this is accounting for about half of customers. 

With that in mind, it’s important to understand that packaging does show off the brand perception. Sustainability is one of the biggest things. A company needs to start to adopt better eco-friendly types of packaging, in order to reduce waste, and also be effective at reducing the waste from the materials that are used. This is all used and is what qualifies as being environmentally friendly.

Sustainability is huge and matters but will this sell. It’s something that a lot of people look at, and many are making purchases in order to follow sustainability for packaging. Even consumers are looking to use more plastic-free variants of packaging and campaigns. 

Data collected has become even more clear about this, and that is that companies need to start working towards a green vision, whether for marketing, or for ethical means. 

When you adopt packaging that’s sustainable, this is a response that companies have to the needs of customers. When you invest in these, it’s so much easier to recycle, reuse, and also is vital for the sales of items. 

How to make your packaging sustainable. 

This is a question a lot of companies have. This is because, a lot of times they don’t know where to begin.

Your first stop is the material choice.  You want to make sure that you’ve got materials that are easy to dispose of and recycle. You also want to have packaging that does optimize the yields and sizes, and also is good for the environment.

The easiest one to attain is over packaging. Start to reduce this. This is a very simple way to minimize the waste that you accumulate as a consumer.

But there aren’t any rules generally, but some manufacturing practices are important, and almost necessary too.

You should opt for materials that are much more eco-friendly, such as paper, versus plastic which is a pollutant. This is the first step that a person can take to reduce the impact of  pollution when it comes to the boxes. 

Another option is to create boxes which are bespoke for you to use.  Due to the latest technologies in printing, including digital printing, you can print the exact custom packaging numbers at a more affordable sort of cost, and you don’t have to worry about breaking the bank. 

The right-sized types of packs are also good for waste reduction, and reducing the impact of the environment, especially when compared to the stock boxes that just fit one size. 

This also reduces the void fill necessities, and from there, the latter is made from a more polluting sort of substance, including foams and filler chips. 

In those instances, if a customer is not able to recycle, or even repurpose that packaging, it might be a nuisance, and also not the ideal branding experience. 

Along with this, some companies that use packages that are standard to purchase a large number of different boxes, which get printed but aren’t used are another major thing. Purchasing more units, especially with packaging, is great for obsolescence so you’ll want to be mindful of this. 

Going short, using bespoke boxes, and all these other means, help with building a bright future of great sustainable packaging. 

Boosting Your E-Commerce Business Using Protective Packaging From Pregis

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According to the United States Census Bureau, the total volume of e-commerce shipments reached $3.7 billion in the year 2017. These numbers continue to rise. With the e-commerce industry growing, you may wonder if you have a better chance at standing out from your competitors.

Factors that can be detrimental to your e-commerce brand are poor shipping strategies, higher shipping costs, and damage to your products. In such a scenario, looking for a trustworthy packaging partner can help you cover a lot of issues related to product packaging and shipping. One of the companies to partner with is Pregis. They help manufacturing companies by providing top-quality protective packaging materials that keep e-commerce products safe during shipping and storage.

Because the main focus of Pregis is to help businesses protect their e-commerce products during shipping, they have a large variety of options to offer. Here are some reasons why Pregis should be your most preferred option.

Dimensional weight costs

Increased dimensional weight and changed requirements for packaging Amazon products have resulted in brands requiring looking through a lot of variables. The best approach is to reduce the dimensional weight of packages to keep costs under control. Pregis offers protective packaging supplies that are not only more cushioning but also take less space, allowing you to reduce dimensional weight significantly.

Customer lifetime value

With potential customers having infinite options to choose from in terms of online shopping, acquiring and retaining them can be quite a challenge for businesses. The best way to promote your business among new customers and retain the existing ones is to use top-quality branded packaging supplies that tend to improve the consumer experience. Pregis can help you achieve this objective quite effectively.

Unboxing experience

The best thing about doing business with Pregis is that it allows you to benefit from their extensive experience on consumer behaviors. They know the impact of colors and patterns on emotions. You can use this knowledge to create an incredible unboxing experience for your e-commerce products. In the meantime, these branded supplies will protect your goods superbly.

Damages and returns

Damaged products can be detrimental to your business like nothing else. If your products arrive damaged at your customers, they will blame you over the shipping company. It could result in lost customers and a bad reputation. Pregis can help you choose the right products to keep your goods safe during transit, allowing you to retain your customers for the future.

Shipping from store strategies

You can avoid paying too much for fulfillment by storing your products at your brick-and-mortar store. However, you will have to take care of this procedure in a very systematic way to ensure the effectiveness of your fulfillment strategy. You will have to acquire everything from equipment to supplies to avoid the pitfalls of not using a fulfillment service. Pregis can help you in this regard.

E-commerce packaging and shipping can be a challenging procedure, but not when you plan everything nicely. Using a quality service like Pregis can be plenty helpful.

Can you Add Reusable Packaging to Subscription Boxes 

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Subscription boxes are growing in popularity, especially across many different industries. From beauty to fashion, to even food, there’s a whole lot of ways to utilize subscription boxes.

One thing that’s a problem for some users, however, is the packaging that’s wasteful and reduction of such. subscription services should consider different ways to reduce packaging waste. One option is reusable packaging, which we’ll go over here. 

What is Reusable Packaging 

Reusable packaging is a form of sustainable packaging where you can reuse the items, in order to give them another lifecycle.

Boxes that you can reuse, various jars that you can use once again. Even various packaging boxes that you can use in the future to ship things to others are considered these types of packaging.

Designed for usage and sustainability, There’s a lot of great benefits that come with reusable packaging, which we’ll go over here.

Elements of reusable Packaging 

Reusable packaging is made to be durable, as in the case of boxes. Corrugated boxes for instance, are one great example of this.

With reusable packaging, you can use this, and then return it.   In the case of subscription boxes, you might have a drop off point. They can also be refilled by customers to be used again.

Some people keep boxes so that they can use them to store items. This is especially true with moving, and aspects of that.

There’s also the repurpose aspects of this. If you have a box that’s nice, but you can use it for other activities, then great. A clothing box that can be repurposed into a hanger is one example of this.

Now, with reusable packaging, you want to make sure that the materials are eco friendly too. We said boxes, both corrugated and regular ones are a good start. Some may use bioplastics in their subscription product services. While it may cost a bit more, it does work.

Having dyes and inks that won’t bleed and will be sustainable for the planet is also good for you, because you can simply toss it away without feeling guilty in a lot of cases.

Having systems that are easy to return and systems that will allow you to just give back these items when done provides you with newfound ways to offer eco friendly services for people. 

The Benefits of This 

With this, you’re able to reduce the environmental impact that your items have. If you have a lot of customers that tend to focus on how green companies are, then you’ll want this.

It also builds brand experience and customer engagement, exciting them and enhancing the brand experience. Some customers might be more interested in working with you if they can see that you are sustainable. It might not seem like much, but it does the job, and really builds character. 

Considerations for this 

There are a few considerations that come with this.

The first is the cost of materials. Reusable ones tend to need to be more durable. Which guess what? That means you need to use more material. This can impact costs for some people, and also the different factors for a business.

You also need to look at the logistics for returns and reusing these items, because far too many people think you can just drop it off and call it a day. That is not necessarily the case.

Doing this and considering all of these factors offers better options for reusing the items, in order to create an enhanced brand experience, that will impact the design and functionality in many different ways as well. 

The Benefits of Luxury Packaging 

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You’ve probably seen a lot of people moving towards luxury packaging. Why is that? Well, luxury packaging is high-end forms of packaging that are designed to showcase elegance, exclusivity, and highest quality of this.  In a lot of industries that utilize this, such as fashion, cosmetics and even accessories, this is something that stands out. You even see this in wines, confectionary items, and home items. 

Beyond just the functional benefits, it’s a premium experience that consumers will love, using different luxury items that showcase the design, and employs the highest quality finishes for a better opulence too. There are even customization options that you can do too. 

It does respect the identity of the brand, and the values too, while pushing for an emotional connection with your customers, so that this differentiates you from other competitors. 

What Packaging Engineers do for Luxury Packaging 

Luxury packaging and its services are made to integrate the innovation, functionality, and finally elements of sustainability. 

It’s a different approach, but it ensures that the items you have incorporated the aesthetics you want, while also protecting them every step of the way. 

Engineers in this realm are looking to create different designs that are robust structurally, using the highest of all high-quality sorts of materials, and also helps with manufacturing the right techniques too. 

From closures that are innovative to inserts that are intricate, these people know how to create the right items, to the point where every detail gets executed flawlessly, while also keeping the product’s integrity, and a great unboxing experience. 

They also will use better, more eco friendly approaches, in order to ensure that the packaging resource is optimized and has the ideal materials to create a sustainable solution that’ll shine. 

They work to make sure that you’re getting exactly what you want out of your packaging, no matter what. 

Luxury Packaging: A Real Art Form 

Yes, it’s more than just a pretty box. It’s in fact a place to tell stories and communicate with the brands. This design offers emotion, anticipation, and provides the brand identity and the values too. 

Packaging designers will get some luxury packaging, and understand the brand’s visionary aspects, the audience targeted, and the position of the market. It is leveraged in order to create the highest level designs that get the attention of customers and stand out amongst the other products of a similar nature. 

Utilizing the premium items, different textures, embellishments, and typography all contribute to a better and more extraordinary type of packaging experience. 

It combines functionality and art fusion, to the point where designers will put together different techniques, including debossing, embossing, stamping using foil, and spot varnishing, providing sophistication and elegance that can’t be contained. Ti’s an artistic element that makes the product great and provides a lasting impression that customers will remember. 

The thing with luxury packaging is that it will work, and it’s a synergy that designers and engineers utilize, creating some of the best solutions. 

Collaborating and innovating 

With luxury packaging, you get a collaboration that means it’s working harmoniously, so it’s appealing visually and structurally. 

It’s something that is great to create the most cohesive and effective final sort of product. 

Innovation also plays a huge role. With new materials to choose from, various techniques in manufacturing, and finishing to push these boundaries, it’s possible. The innovation drives this evolution of luxury packaging, so that brands will engage with this, and consumers will be able to get excited about some of the huge changes that happen as a result of these collaborations. 

How to Package organic Things 

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While an organic type of packaging is now mainstream, not everyone has this yes.  However, more are looking at this because it’s a winning formula.  Think about it, it’s food packaging that’s good for the environment.  That means that you’re also getting a nutrition that’s scalable, but also one that’s common these days, especially with the shops, supermarkets, and even departments just for organic products within stores.

So how do you get a design that’s straight to the heart of where you go.

With packaging, you want something that preserves the package perfectly. The pack size shouldn’t be that big, as it doesn’t need to be that much. You don’t want the insides to be too loose, or a bit too narrow either, as if they are there’s a chance that the contents can get damaged, or even crumbled too. 

One example of this is the casa Rinaldi bio tarts. They use a linear, low box, and while there is limited depth, it contains wrapping that’s perfectly placed for the cookies within. They won’t be moving, and they are situated nicely within a cup made of paper. 

You also want to go natural with this. Obviously, since we’re talking about organic, you want to use a material that’s recyclable, natural, and very eco friendly. This is something that’s important, as when you’re not credible with this, or sustainable, there is a chance of polluting this packaging, or creating too much waste.

An example of this is the Bucaneve and Abete soaps, which are contained in a cardboard box that’s basic, with some flaps that were reinforced. It won’t get dirtied, polluted, and it won’t slip either. 

Then there is simplicity. You don’t need to add finishes or very complex artwork that’s really hard to perceive. You also don’t need to go futuristic with this. when there is a chance, then you’ll be able to create a cardboard, essential design that’s fitting with what’s being sold in a lot of cases. This isn’t just a choice of purchase, but it’s an intent of declaration, with respect to the lifestyle that’s there. 

One example of this is the Nespresso organic coffee capsules. While there is a logo that’s stylized, everything else, not so much. This is because it doesn’t need to be.  There is a relevant bit of quantity to this too. There is a bit of empty space on the package, but that doesn’t mean it’s bad, but rather it makes it more muted, better for conveying information, and best of all won’t annoy customers. 

You also want to be transparent. You can choose something that’s good for the completeness of the product labels there. there is a real chance of someone peeking within the box or insert, looking at what’s within. One example are muesli boxes, as they offer leaves that are romantic and transparent. They offer cereals and organic types of fruit that’s contained within, creating a fun, unique box with nothing attached.

Finally, keep the bright colors out of there. you want something natural, soft, and not very contrasting.

You can for instance, have green mallow boxes, with a box that does reflect the different colors of the petals, and the leaves, diluted within the background. These relaxing, realistic pastels that are used offer a feeling of refreshing nature, and also like a big, warm drink.

These are some ways to boost your organic packaging. If you’re stumped on what to do next, consider these options when choosing what you want to use, and some of the benefits that come with this too. 

Top Christmas Packaging Ideas 

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Christmas is a time of great magic, and one that people will love. It’s also the best way to make yourself feel good, and really make it a fun time for other people. It’s a good time as well for businesses to utilize marketing and strategies to really help promote your product. 

This can be great for turnovers for businesses, and boost this. with many brands investing that money, it’s the boost that they need. The only things that you need to bear in mind are good strategies for using these products. Choosing unique, attractive Christmas items for packaging is a good way to promote visual appeal. It can attract potential customers too. Christmas is indeed a time where you’ll get a lot of customized items for you to check out, and t’s the season for buying, shopping, and purchasing gifts for others.  This will be great for Christmas packaging.  The key for you to choose is the best for branding and Christmas types of packaging. 

Marketing Strategies for you to really shine. 

When choosing the right Christmas packaging that’ll help with getting people interested, there’s a few things that you can do. Here, we’ll go over a few of the unique tips to really stand out. 

Attract Them 

Obviously, if you want to get people interested in your product, you’ve got to attract them. give them something special, that shows what your brand is all about.  For instance, if you have an item that kids will enjoy, then you will want to target kids with the packaging, in order to get them to relate and enjoy the product. Kids toys should have packaging that’s easy for kids to open on Christmas day. You can also customize this too with unique designs as needed. 

Address the Needs 

You want to address the needs that customers have, and also ensure that they get what they need. 

For instance, maybe people want to open this easily on Christmas day, without needing scissors or a knife.  You can provide this as a solution, and customers will flock to you if they see that you’re caring about this. 

Communicate with Others 

One of the best strategies for you to utilize is to make sure that you convey with the audience about what you’re providing as a business. The audience ahs to know about the brand, what you’re giving to them, and also other marketing strategies such as the clear intentions of what you want to do with this. 

Collaborate with Some Influencers 

Influencers are great for businesses and brands, especially for social media marketing. 

This branding strategy involves working together with a crater that’s famous, and for a small price or free product, they essentially help boost it by mentioning it.  They talk about the value, and people will buy it. 

Hiring these people allows for you to reach a wider, more captivating audience. During the holidays, this can markedly boost the sales, as this will be a group that’ll actually use the products, or know someone who would love them for Christmas. 

Make A good Packaging 

Finally, make sure that you have the right packaging for your audience. Choose something that’s fitting for them, and sturdy enough that the package will make it to their place come Christmas. 

You want to make sure that you also have packaging strategies that’ll be kept in one’s mind when choosing the right item. 

Choosing the right packaging for your needs, and so many other factors, is essential. You’ll want to have this in place right away, especially before the holidays ramp up! 

How colors Affect Our Consumer Choices 

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Colors play a huge part in the choices that consumers make, far more than you would think. Colors play a part in about 85% of the different reasons that push consumers to get products. Some researchers even found through a study at Delaware university that people actually associate colors directly with emotions. 

Colors and Communication 

Colors along with emotions leverage together in order to boost sales. 

The results of a test that was published by the College Student Journal showed the following connections between emotions and colors. Green was found to be associated with relaxation and calmness, blue with a watery, peaceful feeling, red with dominance and the feeling of love, yellow and orange with happiness, and finally black would signify power. 

In another study that was found, some even found that colors have keywords that work together, to create a unique connection in people. 

Those who looked at red had passion, anger and energy.  Those with yellow and orange were found to be happy, while blue and green were associated with relaxing, clear, calming and quiet colors. 

Some found black to be associated with death in a lot of cases. White, innocence and life in many instances, even euphoria as well.

Pink was associated with femininity by nearly ¾ of the participants that were pollened.  Purple, brown and gray offered a variety of different associations, many of which weren’t seen in a lot of cases as useful.

However, based on this, we surmised that yes when you design packaging, you must link these colors together, using the appropriate one to convey the correct reactions that are there, as there is a strong link between the colors and sensations aroused from this. 

So that you can boost sales and send messages to these customers, you want to make sure that these c companies which are high-performing are able to achieve effectiveness, along with efficient methods of communication for a person to use. 

Examples of this 

So let’s look at a few examples of colors and how they play a part in communication. 

Let’s look at dental care items.  Toothpastes for example, tend to be mostly blue, as this represents cleanliness, and the promise of white, clean teeth as well. 

Foods tend to usually be yellows and greens if they’re more natural products. That is due to the fact that the color green gets associated with a natural, genuine, and healthy aspect of the products. 

Yellow typically is associated with optimism and happiness, something to consider when choosing brands. 

An example of this in marketing is Harrods, which is a British brand known for teas that have a black packaging. While you might think black is a negative type of color, in fact when used correctly, it can show exclusivity, luxury, and some high quality content that a person wishes to communicate. 

Colors and Brands 

Colors are actually great for bolstering brand recognition, and in fact, it will facilitate such. Packaging that has colors and shapes also does need to be seen by the buyers. 

Some researchers have found that color boosts the recognition of a brand by 890% in a lot of cases. Even just 3 seconds of commercials will help people recognize items based on brands. 

Brands have a lot of impact on users, and if you want people to buy your stuff, you’ve got to use the right colors, as this creates a more effective means to identify the product and the packaging, giving recognition, and a competitive edge over other products.

When companies are identified specifically by colors, it will be changed in a strategic manner for a short period of time, strengthening the interest of consumers.