Author: Salvatore Gran

Scent-Infused Packaging to enhance Experiences 

Salvatore GranLeave a comment

Scent technology has come a long way.   there’s the old scratch and sniff stickers that we had back in the day. While fun, it’s become a different type of beast, one that you can integrate into your packaging. Some companies, including noteworthy brands, are using scented packaging for better branding and sensory appeal, allowing for more and more people to indulge in such items. 

This is a unique way to enhance unboxing experiences, and it’s why, because of this, more and more companies are taking advantage of improving their unboxing for customers with such a use. 

How this works 

scent packaging involves using microencapsulated and fragrance-infused inks. So yes, the fragrance is in the inks and coatings.   These are put on the packaging, and when a customer interacts with the packaging, it releases a scent. 

There are also biodegradable scent beads, placed in the product packaging. These are healthy for the environment, as they won’t harm it when released. Ti breaks down naturally, improving the overall state of how it works, and also will make it something special for customers. 

Who Uses this 

A lot of companies are beginning to use packaging with scents in it. 

Luxury items are an example. A lot of high-end goods will benefit from this type of packaging, as it will allow you to improve the experience, giving it a more premium feel to the items as well. 

It is also used in food and foodstuffs packaging, because with food, having a scent that’s similar to what you’re getting inside works well because there’s a lot of people who feel anticipation when they get the food simply because of the scent. 

There is also personalized gift wrapping. A lot of gifts, especially when made personal, use this type of scent-based means in order to make it special for yourself. It’s a great way to improve and really make the packaging shine, so that you can make the packaging as personalized and special as it can be. 

The benefits of Scents 

There are obvious benefits of having this type of scented packaging. 

For starters, it creates the ultimate customer experience, meaning that customers get to have this type of experience however they so desire.   It also strengthens the brand identity. Customers remember those companies that do something unique with their packaging. This is but an example of such a man. 

It also reduces the need for artificial fresheners. While those are good, the problem is that they are not eco friendly, and tend to be too pungent.   With this type of packaging it’s a subtle scent, but it does bolster some excitement for what’s to come, and thereby enhances the overall unboxing experience, however it might be done. 

The future of This Packaging 

There’s a lot of unique and futuristic ways that this type of packaging can offer some different, worthwhile benefits to you. 

AI is used in a lot of packaging these days, and Ai infused and assisted scents will naturally program the scents based on what a customer wants. This is a different, interesting way to make your packaging even more special, and in turn, will allow you to as well, make your packaging really stand out.

Improving unboxing experiences takes a little bit of time and effort, but by using scents, and leveraging such in order to make it something customers want, you’ll be able to enhance the unboxing in its own unique way, and will also, in turn, help customers come back, and really will help you stand out in the sea of other businesses as well. 

Eco friendly ink and Dye Alternatives for Packaging 

Salvatore GranLeave a comment

Ink is not eco friendly. With many of them made from petrol, some brands are looking for alternatives that are sustainable for your needs. 

With that said, here are some different alternatives to these conventional inks and dyes that are used, in order to reduce the environmental impact of what’s going on. 

The Alternatives 

There are so many different alternatives to the regular eco friendly inks that are out there. 

First, you’ve got plant-based dyes.   These dyes are made from cellulose, and are more sustainable.   With a lot of different plants that can be converted into eco-friendly dyes, it’s a great way for you to really improve your packaging experience. 

The other one is water-based inks. Inks that are made from water is a great one, since it can wash off with well, water.    While it might not work if your packaging is going to get wet, it is an eco-friendly alternative for those looking to have more sustainability.

Finally, you’ve got biodegradable printing methods. These methods print on various products that will break down when you toss them.   You can make it with mushrooms, and other sorts of plants.   This is a safer way than the regular petrol, which makes it hard for the box to be recycled. 

Who Benefits From This 

Pretty much any industry that uses this will benefit from it.   every brand uses inks and dyes for their packaging, so you’ll want to use these different alternative methods. 

However, some stand out more than others.   Food and cosmetics are the two that come to mind. this is because direct contact with your products does happen. Now, if you’re just putting up petrol and other sorts of inks for the packaging, it can train the product. With biodegradable inks and dyes, it makes everything all the more sustainable. Virtually anything that a person touches, however, will want to use this.

Why do This 

There’s a lot of reasons for this. first, there’s a lowered carbon footprint that comes with this.   you won’t have to worry about being unsustainable compared to others with these inks. 

Also, the inks are toxic.   When you use something that’s biodegradable or plant-based, it creates a nontoxic ink.   This is good for packaging as it reduces the overall toxicity of this experience. 

Finally, it’s better for consumer health. When you give the packaging something sustainable, and better dyes and whatnot, consumers will feel better as a result. It works wonders for everyone involved, so it’s something to consider when putting forth more eco friendly experiences. 

The future 

Obviously  this is a new type of technology, in that people are using this to improve their packaging.   There will be more innovations with this, but one way for it to become even more sustainable is 3D printing with sustainable materials. Various items that can be 3D printed can then be tossed, without messing up the ecosystem. Again, this is all down the road, but something to consider. 

Another one is eco-friendly inkjet technology. Some inks and printers are now becoming eco friendly. This type of process is beginning to be seen in multiple other areas, so it’s worth checking out. 

Overall, with a lot of various packaging options to consider, there’s a lot of eco-friendly options to choose from. As a business, it might be time to focus on not just the products and transit, but also the eco friendliness of the packaging that you put forth as well. by doing this, you’ll be able to craft these alternatives in packaging design, providing you with new means to really enhance the overall experience, in order to make it really shine.