recyclability

Impact Of Damaged Products On The Planet

Salvatore GranLeave a comment

You may remember Earth Day celebrated by your school. On this day, children are taught to plant trees and given lectures about reducing, reusing, and recycling. While most of us remember these activities, it is unfortunate that we have been unable to evolve our understanding of sustainability beyond these activities.

Recycling today has become more complicated than ever, thanks to the production of large amounts of packaging materials that end up in landfills. While recycling facilities are working and new ones are being set up, they are unable to provide a quick remedy to the alarming situation.

With the packaging materials becoming more complex due to their compositions, the recycling requirements have also increased quite a bit. Every packaging material comes with its specific recycling instructions, some of which may not be understandable for most consumers.

The average contamination rate of recyclable packaging supplies is 25%, which means that one in every four packaging products sitting in a recycle bin is not recyclable due to contamination. Accumulation of a lot of contaminated recyclable products can be quite detrimental to the recycling economy.

While most e-commerce consumers now prefer recyclable and sustainable packaging materials, the path to perfection is still not clear.

A more inclusive perception of sustainability

The arrival of a damaged product has become a fairly common instance in the e-commerce world. A more prompt brand would send another product immediately, asking the customer to throw away the damaged one.

While such instances are undoubtedly undesirable for brands, the larger impact is on the environment due to a considerable amount of waste. The delivery of a damaged item means the product, along with its packaging, going into the trash.

Damaging effects to the planet

While damaged products and packaging are not welcomed anywhere, a lot of products get damaged during shipping. With e-commerce prevailing with every passing day, the instances of product damages are increasing significantly. Furthermore, the concept of product returns has also resulted in a rise in packaging wastes. Consumers, who do not like a product upon delivery, opt to send it back to the manufacturer, throwing its packaging into the trash can.

Wastes due to damaged or returned products are not limited to the packaging supplies only. Every e-commerce product has to travel to its consumer in the first place, which means that it has to be manufactured, stored, packaged, and transported before it reached its destination. Each of these steps results in some form of emissions or energy consumption. That means the environmental impact of the entire supply chain process is more significant than we can imagine. And then product damage or return adds more to this impact and that too quite significantly.

What does all this mean? Well, it means that every product packaging decision has an impact on the environment. That is why it is necessary to be mindful of each step involved in the supply chain. While packaging products, make sure to use enough packaging supplies to protect your product during shipping. However, be sure not to go for overkill. Work on the dimensional weight of all of your packages to keep costs and fuel consumption under control.

Top Christmas Packaging Ideas 

Salvatore GranLeave a comment

Christmas is a time of great magic, and one that people will love. It’s also the best way to make yourself feel good, and really make it a fun time for other people. It’s a good time as well for businesses to utilize marketing and strategies to really help promote your product. 

This can be great for turnovers for businesses, and boost this. with many brands investing that money, it’s the boost that they need. The only things that you need to bear in mind are good strategies for using these products. Choosing unique, attractive Christmas items for packaging is a good way to promote visual appeal. It can attract potential customers too. Christmas is indeed a time where you’ll get a lot of customized items for you to check out, and t’s the season for buying, shopping, and purchasing gifts for others.  This will be great for Christmas packaging.  The key for you to choose is the best for branding and Christmas types of packaging. 

Marketing Strategies for you to really shine. 

When choosing the right Christmas packaging that’ll help with getting people interested, there’s a few things that you can do. Here, we’ll go over a few of the unique tips to really stand out. 

Attract Them 

Obviously, if you want to get people interested in your product, you’ve got to attract them. give them something special, that shows what your brand is all about.  For instance, if you have an item that kids will enjoy, then you will want to target kids with the packaging, in order to get them to relate and enjoy the product. Kids toys should have packaging that’s easy for kids to open on Christmas day. You can also customize this too with unique designs as needed. 

Address the Needs 

You want to address the needs that customers have, and also ensure that they get what they need. 

For instance, maybe people want to open this easily on Christmas day, without needing scissors or a knife.  You can provide this as a solution, and customers will flock to you if they see that you’re caring about this. 

Communicate with Others 

One of the best strategies for you to utilize is to make sure that you convey with the audience about what you’re providing as a business. The audience ahs to know about the brand, what you’re giving to them, and also other marketing strategies such as the clear intentions of what you want to do with this. 

Collaborate with Some Influencers 

Influencers are great for businesses and brands, especially for social media marketing. 

This branding strategy involves working together with a crater that’s famous, and for a small price or free product, they essentially help boost it by mentioning it.  They talk about the value, and people will buy it. 

Hiring these people allows for you to reach a wider, more captivating audience. During the holidays, this can markedly boost the sales, as this will be a group that’ll actually use the products, or know someone who would love them for Christmas. 

Make A good Packaging 

Finally, make sure that you have the right packaging for your audience. Choose something that’s fitting for them, and sturdy enough that the package will make it to their place come Christmas. 

You want to make sure that you also have packaging strategies that’ll be kept in one’s mind when choosing the right item. 

Choosing the right packaging for your needs, and so many other factors, is essential. You’ll want to have this in place right away, especially before the holidays ramp up! 

How colors Affect Our Consumer Choices 

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Colors play a huge part in the choices that consumers make, far more than you would think. Colors play a part in about 85% of the different reasons that push consumers to get products. Some researchers even found through a study at Delaware university that people actually associate colors directly with emotions. 

Colors and Communication 

Colors along with emotions leverage together in order to boost sales. 

The results of a test that was published by the College Student Journal showed the following connections between emotions and colors. Green was found to be associated with relaxation and calmness, blue with a watery, peaceful feeling, red with dominance and the feeling of love, yellow and orange with happiness, and finally black would signify power. 

In another study that was found, some even found that colors have keywords that work together, to create a unique connection in people. 

Those who looked at red had passion, anger and energy.  Those with yellow and orange were found to be happy, while blue and green were associated with relaxing, clear, calming and quiet colors. 

Some found black to be associated with death in a lot of cases. White, innocence and life in many instances, even euphoria as well.

Pink was associated with femininity by nearly ¾ of the participants that were pollened.  Purple, brown and gray offered a variety of different associations, many of which weren’t seen in a lot of cases as useful.

However, based on this, we surmised that yes when you design packaging, you must link these colors together, using the appropriate one to convey the correct reactions that are there, as there is a strong link between the colors and sensations aroused from this. 

So that you can boost sales and send messages to these customers, you want to make sure that these c companies which are high-performing are able to achieve effectiveness, along with efficient methods of communication for a person to use. 

Examples of this 

So let’s look at a few examples of colors and how they play a part in communication. 

Let’s look at dental care items.  Toothpastes for example, tend to be mostly blue, as this represents cleanliness, and the promise of white, clean teeth as well. 

Foods tend to usually be yellows and greens if they’re more natural products. That is due to the fact that the color green gets associated with a natural, genuine, and healthy aspect of the products. 

Yellow typically is associated with optimism and happiness, something to consider when choosing brands. 

An example of this in marketing is Harrods, which is a British brand known for teas that have a black packaging. While you might think black is a negative type of color, in fact when used correctly, it can show exclusivity, luxury, and some high quality content that a person wishes to communicate. 

Colors and Brands 

Colors are actually great for bolstering brand recognition, and in fact, it will facilitate such. Packaging that has colors and shapes also does need to be seen by the buyers. 

Some researchers have found that color boosts the recognition of a brand by 890% in a lot of cases. Even just 3 seconds of commercials will help people recognize items based on brands. 

Brands have a lot of impact on users, and if you want people to buy your stuff, you’ve got to use the right colors, as this creates a more effective means to identify the product and the packaging, giving recognition, and a competitive edge over other products.

When companies are identified specifically by colors, it will be changed in a strategic manner for a short period of time, strengthening the interest of consumers.