Scent technology has come a long way.   there’s the old scratch and sniff stickers that we had back in the day. While fun, it’s become a different type of beast, one that you can integrate into your packaging. Some companies, including noteworthy brands, are using scented packaging for better branding and sensory appeal, allowing for more and more people to indulge in such items. 

This is a unique way to enhance unboxing experiences, and it’s why, because of this, more and more companies are taking advantage of improving their unboxing for customers with such a use. 

How this works 

scent packaging involves using microencapsulated and fragrance-infused inks. So yes, the fragrance is in the inks and coatings.   These are put on the packaging, and when a customer interacts with the packaging, it releases a scent. 

There are also biodegradable scent beads, placed in the product packaging. These are healthy for the environment, as they won’t harm it when released. Ti breaks down naturally, improving the overall state of how it works, and also will make it something special for customers. 

Who Uses this 

A lot of companies are beginning to use packaging with scents in it. 

Luxury items are an example. A lot of high-end goods will benefit from this type of packaging, as it will allow you to improve the experience, giving it a more premium feel to the items as well. 

It is also used in food and foodstuffs packaging, because with food, having a scent that’s similar to what you’re getting inside works well because there’s a lot of people who feel anticipation when they get the food simply because of the scent. 

There is also personalized gift wrapping. A lot of gifts, especially when made personal, use this type of scent-based means in order to make it special for yourself. It’s a great way to improve and really make the packaging shine, so that you can make the packaging as personalized and special as it can be. 

The benefits of Scents 

There are obvious benefits of having this type of scented packaging. 

For starters, it creates the ultimate customer experience, meaning that customers get to have this type of experience however they so desire.   It also strengthens the brand identity. Customers remember those companies that do something unique with their packaging. This is but an example of such a man. 

It also reduces the need for artificial fresheners. While those are good, the problem is that they are not eco friendly, and tend to be too pungent.   With this type of packaging it’s a subtle scent, but it does bolster some excitement for what’s to come, and thereby enhances the overall unboxing experience, however it might be done. 

The future of This Packaging 

There’s a lot of unique and futuristic ways that this type of packaging can offer some different, worthwhile benefits to you. 

AI is used in a lot of packaging these days, and Ai infused and assisted scents will naturally program the scents based on what a customer wants. This is a different, interesting way to make your packaging even more special, and in turn, will allow you to as well, make your packaging really stand out.

Improving unboxing experiences takes a little bit of time and effort, but by using scents, and leveraging such in order to make it something customers want, you’ll be able to enhance the unboxing in its own unique way, and will also, in turn, help customers come back, and really will help you stand out in the sea of other businesses as well.