If you’re someone who wants to engage with customers on the products, you can build this through unboxing experiences. This is a great way to help create a wonderful impact and build a really great experience for the customers you have. How do you make it unforgettable though? What should you avoid? Here are a few things that you should do, and things you shouldn’t do, to create a peak unboxing experience you and your customers will love. 

What to do 

First, you want to use packaging that’s branded. After all, you’re getting customers to learn about you. You can include the brand and other aspects of this on all of the materials for packaging. Logos added to packaging are cheap, and the cool thing about it is that you can have the brand be there through the process of unboxing, and it can be done in a way that it’s not too much for customers either. 

The second thing is to get creative with the packaging. You want to make sure that you get a little different with it. Custom box inserts, paper tissue that’s branded, or recycled paper are good. You should also make sure that tape is also utilized too, as you’re already sealing this, and this does ensure a better, branded experience. 

It’s important though to make sure that you choose materials that do align with the identity of the brand, and the environmental ideas of this. This is something that does make it better for you, and you should get creative, but don’t make the unboxing experience bad. 

Third thing is you want to make it more than just good packaging. Thank-you notes and letters, free samples, coupon codes, or even free returning is a good option. This encourages customers to share, and they see from this, that you do give a darn about the experience that you’re trying to convey. 

What NOT To do 

Let’s talk about what you should not do with this. The first is you don’t want to get too crazy with the packaging. But wait, aren’t you supposed to use branded packaging? Of course, but you want something that’s not super complex, or something that comes in packaging that’s too complex for you to open up. 

Keep it simple, keep it aesthetic, and keep it easy for people to access. This makes the unboxing experience fun, but it also shows that you’re a sustainable company, as you’re trying to keep the carbon footprint that you have as low as possible. 

Second thing is get rid of the foam peanuts. Foam peanuts used to be the in thing for packaging, and it was something that you may want to use. But here’s the problem:” they are far from eco friendly, are annoying for cleaning, are really not that good, and let’s face it, they cling to just about everything. Get an alternative to the void filler for your own needs 

Finally, don’t waste the space. You should make sure that all of the space is utilized. Big, empty boxes are the last thing that you want, and people hate that stuff, so keep the space used, and try to get as much usage of this as possible. 

Unboxing is super fun, and it’s a great experience for many people. For a lot of them, the right unboxing experience does matter, so you’ll definitely want to, with this as well, choose items that benefit you, and be mindful of the packaging that you have, as it can make the experience that much better for you.