Trying to find the right types of sweets to package, and the ideal packaging that enhances this? Well, look no further, for here are some sweets and their packaging that are designed to strengthen the brand identity, and from there, the loyalty of the customer. 

First, we’ve got marshmallowist, which is a brand that’s from Oonagh Simms, and this was made to create some fun, artisan marshmallow ideas. They’re different from the normal marshmallows that you get, because they come in cubic shapes, and in a variety of flavors. There is a luxury market that’s made through the strategies that focus on the designs of this.  geomatic designs and the shapes of this do emphasize and also reinforce this uniqueness and the brand identity that comes along with this. 

Then there is the packaging that Anagrama designed, and this is used for a Mexican bakery along with a tea room called Bonnard. For each of these, there is an inspiration that’s French in origin, and it utilizes some clear, essential designs, along with some sans serif typefaces that are used to integrate directly with the logo of the company. Simple, yet elegant, there is a feeling of luxury that comes with this, especially when we look at the elegance that we see from France typically. 

Nostro Gastronomy is another one that’s really fun to look at.  For those who don’t know what this is, this was a gastropub that originated in Budapest, and this company decided to add new packaging that brings in products and customers. 

The packaging was used directly for coffee cups and food too.  It uses the reverse tuck standard boxes, and also are used directly as trays for cups, and for favors too, especially since they offer easier transport with just one hand to give you this option.

Maxville is another one that’s really stepped up with the custom desserts and designs, specifically their macaron boxes. 

Many customers have the option to choose the flavors and ingredients of this product.  This unique product is then further boosted by this packaging, which was made by Pavla Chuykina and Galya Akhmetzyanova, who of course make a macarons box, and also one that’s visible, dynamic, and provides a variety of different colors that come along with this, and patterns that provide a wealth of different combinations too. 

Finally, we’re going to talk about the Hay Rosie Craft Ice Cream Company, which had their packaging designed by Nudge.  Their brand identity is that they provide themselves on being a factory that uses only the local, fresh items and ingredients. The logo was designed to communicate both artisan and agricultural euphyllophytes of the initiative of the company.  This was brought to fruition through the packaging, and the solutions that make these brands unique to every single customer. 

They use retro, cubic boas that replace the normal ice cream cup that we’re used to. The packaging is strong and sturdy enough to hold the flavors, and with a simple red and white design, it really stands out and makes customers excited.

Customers can eat the ice cream directly from the cube, as this is made with some high quality paperboard. Their name and logo is on the top, and the front has unique, traditional texturing that makes it the ice cream that we know and love today.

If you’re stuck on how to design the desserts that you have and you want something that is really different and unique, then look no further, and look at these, taking inspiration from every design mentioned and each option to choose from.