Subscription boxes are growing in popularity, especially across many different industries. From beauty to fashion, to even food, there’s a whole lot of ways to utilize subscription boxes.
One thing that’s a problem for some users, however, is the packaging that’s wasteful and reduction of such. subscription services should consider different ways to reduce packaging waste. One option is reusable packaging, which we’ll go over here.
What is Reusable Packaging
Reusable packaging is a form of sustainable packaging where you can reuse the items, in order to give them another lifecycle.
Boxes that you can reuse, various jars that you can use once again. Even various packaging boxes that you can use in the future to ship things to others are considered these types of packaging.
Designed for usage and sustainability, There’s a lot of great benefits that come with reusable packaging, which we’ll go over here.
Elements of reusable Packaging
Reusable packaging is made to be durable, as in the case of boxes. Corrugated boxes for instance, are one great example of this.
With reusable packaging, you can use this, and then return it. In the case of subscription boxes, you might have a drop off point. They can also be refilled by customers to be used again.
Some people keep boxes so that they can use them to store items. This is especially true with moving, and aspects of that.
There’s also the repurpose aspects of this. If you have a box that’s nice, but you can use it for other activities, then great. A clothing box that can be repurposed into a hanger is one example of this.
Now, with reusable packaging, you want to make sure that the materials are eco friendly too. We said boxes, both corrugated and regular ones are a good start. Some may use bioplastics in their subscription product services. While it may cost a bit more, it does work.
Having dyes and inks that won’t bleed and will be sustainable for the planet is also good for you, because you can simply toss it away without feeling guilty in a lot of cases.
Having systems that are easy to return and systems that will allow you to just give back these items when done provides you with newfound ways to offer eco friendly services for people.
The Benefits of This
With this, you’re able to reduce the environmental impact that your items have. If you have a lot of customers that tend to focus on how green companies are, then you’ll want this.
It also builds brand experience and customer engagement, exciting them and enhancing the brand experience. Some customers might be more interested in working with you if they can see that you are sustainable. It might not seem like much, but it does the job, and really builds character.
Considerations for this
There are a few considerations that come with this.
The first is the cost of materials. Reusable ones tend to need to be more durable. Which guess what? That means you need to use more material. This can impact costs for some people, and also the different factors for a business.
You also need to look at the logistics for returns and reusing these items, because far too many people think you can just drop it off and call it a day. That is not necessarily the case.
Doing this and considering all of these factors offers better options for reusing the items, in order to create an enhanced brand experience, that will impact the design and functionality in many different ways as well.
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