While an organic type of packaging is now mainstream, not everyone has this yes. However, more are looking at this because it’s a winning formula. Think about it, it’s food packaging that’s good for the environment. That means that you’re also getting a nutrition that’s scalable, but also one that’s common these days, especially with the shops, supermarkets, and even departments just for organic products within stores.
So how do you get a design that’s straight to the heart of where you go.
With packaging, you want something that preserves the package perfectly. The pack size shouldn’t be that big, as it doesn’t need to be that much. You don’t want the insides to be too loose, or a bit too narrow either, as if they are there’s a chance that the contents can get damaged, or even crumbled too.
One example of this is the casa Rinaldi bio tarts. They use a linear, low box, and while there is limited depth, it contains wrapping that’s perfectly placed for the cookies within. They won’t be moving, and they are situated nicely within a cup made of paper.
You also want to go natural with this. Obviously, since we’re talking about organic, you want to use a material that’s recyclable, natural, and very eco friendly. This is something that’s important, as when you’re not credible with this, or sustainable, there is a chance of polluting this packaging, or creating too much waste.
An example of this is the Bucaneve and Abete soaps, which are contained in a cardboard box that’s basic, with some flaps that were reinforced. It won’t get dirtied, polluted, and it won’t slip either.
Then there is simplicity. You don’t need to add finishes or very complex artwork that’s really hard to perceive. You also don’t need to go futuristic with this. when there is a chance, then you’ll be able to create a cardboard, essential design that’s fitting with what’s being sold in a lot of cases. This isn’t just a choice of purchase, but it’s an intent of declaration, with respect to the lifestyle that’s there.
One example of this is the Nespresso organic coffee capsules. While there is a logo that’s stylized, everything else, not so much. This is because it doesn’t need to be. There is a relevant bit of quantity to this too. There is a bit of empty space on the package, but that doesn’t mean it’s bad, but rather it makes it more muted, better for conveying information, and best of all won’t annoy customers.
You also want to be transparent. You can choose something that’s good for the completeness of the product labels there. there is a real chance of someone peeking within the box or insert, looking at what’s within. One example are muesli boxes, as they offer leaves that are romantic and transparent. They offer cereals and organic types of fruit that’s contained within, creating a fun, unique box with nothing attached.
Finally, keep the bright colors out of there. you want something natural, soft, and not very contrasting.
You can for instance, have green mallow boxes, with a box that does reflect the different colors of the petals, and the leaves, diluted within the background. These relaxing, realistic pastels that are used offer a feeling of refreshing nature, and also like a big, warm drink.
These are some ways to boost your organic packaging. If you’re stumped on what to do next, consider these options when choosing what you want to use, and some of the benefits that come with this too.
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