Neuroscience has a wealth of applications. Did you know that it’s now being used for packaging, in order to trigger specific emotions and improve buying behaviors. When we leverage our brains and what makes us tick, it provides a deeper, more intrigued interest in the goods that are inside, and in turn, it will help the person as well, buy or engage with a brand.
It’s fine to use, and totally valid! Best of all, you get to look at the ways in which your customers tick, which can provide invaluable information in the long run.
Ways this Works
The texture of packages is one example of this. If the packaging has a smooth texture, people tend to like it a lot.
Another one is colors. Color psychology is great, because it helps with understanding the types of colors that bring forth a response. Red signifies passion for example, and blue is a sense of calmness, which a lot of people tend to like.
Another, is integration of scents. When you incorporate scents into your packaging, it generates a response, especially a favorable one. Lots of times, those high-level, pleasant scents trigger responses in people.
Finally, there’s interactive designs that engage all of the senses. For instance, if you have a sound that intrigues a person, or a mascot that triggers such senses, it provides a better psychological impact.
The applications
A lot of retail products use this, especially to look different on shelves.
Luxury branding and packaging uses this too, especially to draw interest to customers.
Some mental wellness kits also use the psychology of the product inside to bring forth pleasant feelings. For instance, anti-anxiety kits might use calming scents and colors like lavender and purple to interest the person, and bring forth a boosted sensory experience.
The benefits of This Packaging
Packaging that engages with the senses is fun for everyone. It bolsters customer engagement by a lot. You’re not just giving them a package, you’re giving them an experience, which is something that lots of people enjoy a lot.
It also fosters better brand loyalty. Brands can see that you care a lot, and they’ll want to enjoy and get more from the brand. When you know you can give them these experiences, it means a whole lot.
Finally, it improves the user experience. a lot of times, customers feel a sort of unique connection with items that are different, and really improves the overall results of the item, and what you want to enjoy.
With this type of packaging, you’re improving the way customers look at you, tapping into what they want, and thereby improving on all fronts your overall connection that the brand has with the customer. Believe me, giving them something that they can interact with and enjoy provides a multitude of remarkable results.
The future Innovations
With this type of packaging, a lot of brands are leveraging the use of AI, especially AI-assisted packaging that adjusts the elements used to enhance the sensory experience, based on a person’s preferences. If a person likes to use certain colors, or likes certain scents, the AI can tell the packaging to be leveraged with that, offering a futuristic, innovative experience that will in turn improve the overall results of your packaging, and what’s available.
When creating packaging that improves your mental health, these unique ways to tap into the experience with leveraging what’s pleasant to customers means a lot, so don’t be afraid to use it, for it can offer worthwhile benefits that you might not get otherwise from the packaging that you’re putting forth as well.
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