Colors play a huge part in the choices that consumers make, far more than you would think. Colors play a part in about 85% of the different reasons that push consumers to get products. Some researchers even found through a study at Delaware university that people actually associate colors directly with emotions.
Colors and Communication
Colors along with emotions leverage together in order to boost sales.
The results of a test that was published by the College Student Journal showed the following connections between emotions and colors. Green was found to be associated with relaxation and calmness, blue with a watery, peaceful feeling, red with dominance and the feeling of love, yellow and orange with happiness, and finally black would signify power.
In another study that was found, some even found that colors have keywords that work together, to create a unique connection in people.
Those who looked at red had passion, anger and energy. Those with yellow and orange were found to be happy, while blue and green were associated with relaxing, clear, calming and quiet colors.
Some found black to be associated with death in a lot of cases. White, innocence and life in many instances, even euphoria as well.
Pink was associated with femininity by nearly ¾ of the participants that were pollened. Purple, brown and gray offered a variety of different associations, many of which weren’t seen in a lot of cases as useful.
However, based on this, we surmised that yes when you design packaging, you must link these colors together, using the appropriate one to convey the correct reactions that are there, as there is a strong link between the colors and sensations aroused from this.
So that you can boost sales and send messages to these customers, you want to make sure that these c companies which are high-performing are able to achieve effectiveness, along with efficient methods of communication for a person to use.
Examples of this
So let’s look at a few examples of colors and how they play a part in communication.
Let’s look at dental care items. Toothpastes for example, tend to be mostly blue, as this represents cleanliness, and the promise of white, clean teeth as well.
Foods tend to usually be yellows and greens if they’re more natural products. That is due to the fact that the color green gets associated with a natural, genuine, and healthy aspect of the products.
Yellow typically is associated with optimism and happiness, something to consider when choosing brands.
An example of this in marketing is Harrods, which is a British brand known for teas that have a black packaging. While you might think black is a negative type of color, in fact when used correctly, it can show exclusivity, luxury, and some high quality content that a person wishes to communicate.
Colors and Brands
Colors are actually great for bolstering brand recognition, and in fact, it will facilitate such. Packaging that has colors and shapes also does need to be seen by the buyers.
Some researchers have found that color boosts the recognition of a brand by 890% in a lot of cases. Even just 3 seconds of commercials will help people recognize items based on brands.
Brands have a lot of impact on users, and if you want people to buy your stuff, you’ve got to use the right colors, as this creates a more effective means to identify the product and the packaging, giving recognition, and a competitive edge over other products.
When companies are identified specifically by colors, it will be changed in a strategic manner for a short period of time, strengthening the interest of consumers.
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